HOW TO USE RETARGETING ON SOCIAL MEDIA FOR HIGHER CONVERSIONS

Understanding Customer Journey Analytics in Performance MarketingPerformance marketing involves using data-driven tactics to promote products or services in a variety of ways. The ultimate goals are to drive conversions, customer satisfaction, and loyalty.It’s important to identify your success metrics up front. Whether you want to understand how

The Challenges of Cross-Device Attribution in Performance MarketingPerformance marketing begins with a clear set of campaign objectives. It involves launching marketing campaigns on digital channels to drive desired actions from customers.To understand how their ads are performing, marketers use cross-device attribution. This allows them to see the